Design Pricing Pages for Bespoke Services

Bespoke doesn’t mean vague. Buyers want a sense of investment, timeline, and what success looks like. A disciplined pricing page delivers that clarity without boxing you into rigid packages.

Lead with anchor pricing

• Highlight your fastest path (Launch Sprint at £750) and your deeper engagement (Studio Site from £2,400).
• Describe what every project includes: custom Astro build, Cloudflare hosting, analytics wiring, and ticketed support.
• Mention what changes the price—page count, integrations, copywriting, Fernside CMS setup (£600 + £95/month).

Break content into digestible blocks

1. Overview cards for each offer with timelines, outcomes, and CTAs.
2. Add-on strip covering CMS, photography, or content sprints.
3. Support explainer emphasising pay-per-ticket enhancements instead of retainers.

Pair pricing with proof

• Drop in micro case studies showing before/after screenshots.
• Quote clients referencing ROI or speed to launch.
• Add metrics (e.g., “<1s median load time”) to underline value.

Answer objections below the fold

Common prompts:

• “Can we start with a landing page and expand?”
• “Who maintains the site?”
• “What happens after launch?”

Each answer should point to the relevant service detail page or /contact CTA.

Keep styling consistent

Use white cards with black text, accent pills for key numbers, and a dark background to anchor the section. Repeat button styles from the rest of the site so visitors always know how to take action.

Need a pricing refresh?

We can redesign your pricing block inside a Launch Sprint or Studio Site iteration, ensuring the story, visuals, and CTAs all align. Book a chat if you’d like Fernside to lead it.