Google Ads not working? Your landing page is the problem
You're spending money on Google Ads, getting clicks, but the phone isn't ringing. Before you blame your ads or increase your budget, look at where those clicks are landing. A poor landing page wastes every pound you spend on advertising.
We see this pattern constantly: a business spends hundreds or thousands per month on Google Ads, gets decent click-through rates, but conversions are terrible. They keep tweaking the ads, but the real problem is what happens after someone clicks — they land on a generic homepage that doesn't match what they searched for.
We build dedicated landing pages designed to convert ad traffic. Each page matches the specific search intent, loads in under a second (slow pages tank your Quality Score and increase your cost per click), and has one clear goal: getting the visitor to contact you.
How we solve it
Proven solutions to fix google ads landing page
Landing pages that match search intent
Someone searches 'emergency plumber Nottingham' — they should land on a page about emergency plumbing in Nottingham, not your generic homepage. We build dedicated pages for each ad group that match exactly what people searched for.
Fast loading for better Quality Score
Google penalises slow landing pages by reducing your Quality Score, which increases your cost per click. Our pages load in under a second, which means lower costs and better ad positions.
One page, one goal, one action
Every landing page has a single, clear call-to-action. No distracting navigation, no unrelated content — just a compelling reason to call you or fill in the form. Simple, focused, effective.
Real Results
Business
Nottingham Dental Practice
Problem
Spending £2,000/month on Google Ads with a 1.5% conversion rate
Solution
Built dedicated landing pages for each treatment with clear calls-to-action
Results
- Conversion rate increased from 1.5% to 7%
- Cost per new patient enquiry reduced by 65%
- Same budget now generates 4x more patient enquiries
Industries we help with this
We solve this problem for businesses across these industries — with solutions tailored to how their customers actually search and buy.
Make your Google Ads work harder
Tell us about your ad campaigns — we'll build landing pages that actually convert.
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