What should be on a business website? The essentials that actually matter
You know you need a website but you're not sure what should go on it. How many pages? What content? Do you need a blog? Here's a practical guide to what actually matters — and what you can skip.
Most small business websites only need a handful of pages to be effective. The basics: a clear homepage that explains what you do and who you do it for, a services page with your offerings and pricing, an about page that builds trust, and a contact page that makes it easy to get in touch. That's the foundation.
Beyond that, it depends on your business. Testimonials and case studies build trust. A blog can help with Google rankings if you keep it up. Location pages help if you serve multiple areas. But don't overcomplicate it — a simple, well-structured site that loads fast and has clear calls-to-action will outperform a bloated one every time.
How we solve it
Proven solutions to fix website content planning
Clear homepage that converts
Your homepage needs to answer three questions in under 5 seconds: what do you do, who is it for, and how do they get started? We design homepages that nail all three and guide visitors towards getting in touch.
Service pages that sell
Each service gets its own page with a clear description, who it's for, what's included, and how to book. These pages rank on Google for specific searches and give visitors the confidence to enquire.
Trust signals throughout
Testimonials, reviews, case studies, qualifications, and years of experience — woven into every page, not hidden on a separate reviews page nobody visits. Trust is what turns browsers into customers.
Industries we help with this
We solve this problem for businesses across these industries — with solutions tailored to how their customers actually search and buy.
Let us plan your website
Tell us about your business — we'll recommend exactly what pages and content you need, free of charge.
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