Hero section

What makes an effective hero

Hero sections deliver your core promise in seconds: what you offer, who it's for, and why it matters. Visitors decide whether to engage or bounce based on the hero—make those seconds count.

Effective heroes combine a clear headline (often the H1), supporting subtext explaining the offer, proof elements (results, logos, testimonials), and an obvious call to action. Each element serves a purpose in the conversion journey.

Hero content hierarchy

Visual hierarchy guides attention: headline first (largest, boldest), supporting text second (smaller but still prominent), proof elements third (testimonials, client logos, specific results), CTA last (visually distinct, action-oriented).

Visitors scan in this order. Don't fight it—design heroes that flow naturally from attention-grabbing headline through compelling value proposition to clear action.

What belongs in the hero

Lead with your strongest value proposition. Not what you do, but what outcome you create for clients. "We build websites" is generic. "Get your marketing site live in 5 days" promises a specific outcome.

Support the headline with 1-2 sentences of crucial detail: who it's for, how it works, or what makes it different. Include immediate proof—a specific result, recognizable client, or key differentiator. End with one clear CTA.

What doesn't belong in the hero

Avoid lengthy explanations, multiple competing CTAs, generic stock photos, or navigation clutter. The hero isn't a dumping ground for every message—it's a focused pitch for your primary conversion goal.

Every element should reinforce the value proposition or guide toward action. If it doesn't serve one of these purposes, move it below the fold or remove it entirely.

Mobile hero considerations

Mobile viewports show far less above the fold than desktop. What fits comfortably on a 27-inch monitor becomes three scrollable screens on a phone. Design mobile-first, ensuring your core message works in 375px width.