Landing page
Conversion
A standalone page designed for a specific campaign or conversion goal, often the destination for paid ads or email campaigns. Unlike general website pages, landing pages focus on a single action with minimal distractions. Effective landing pages match visitor expectations from the referring source, present a clear value proposition, provide supporting proof, and make the desired action obvious. Fernside's Launch Sprint delivers conversion-optimised landing pages in five days.
Why it matters
Understanding “Landing page” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.