What we've shipped recently
Transparency is one of our values. Here's a running log of the major updates, new features, and improvements we've made to our platform and services.
May 2025
B2B AI systems pivot
Repositioned from web design to AI-powered systems and automation for B2B. New service pages: AI Systems Build, Advisory & Discovery, Managed Systems. Homepage, navigation, and about page rewritten for new positioning.
Agent-readiness endpoints
Added /.well-known/ai-plugin.json and /llms.txt endpoints for AI agent discovery and integration.
April 2025
CardDeckr case study
Published full case study for CardDeckr SaaS platform build, including 5 supporting blog posts and custom hero images.
30 new blog posts
Published April content calendar: 30 posts covering AI automation, web performance, and B2B systems topics with unique hero images.
Schema markup overhaul
Cleaned up structured data across the site: removed unverifiable AggregateRating, added FAQPage schema, strengthened Organisation markup.
8 April blog posts
First batch of April content with unique hero images covering automation and web development topics.
E-commerce service page
New service page for e-commerce builds with Supabase + Stripe stack, subscription billing, and marketplace features.
March 2025
Meta tag optimisation
Rewrote meta titles across all pages for better ranking and click-through rates. Covers blog, glossary, city, and industry pages.
Services mega menu redesign
Full viewport width mega menu with hover delay, better mobile experience, and reorganised service categories.
Bit & Bridle client build
Added new client project to work page with featured project positioning.
Launch Sprint copy refresh
Updated Launch Sprint page with timeline comparison and improved conversion copy.
Ad landing page system
Built full ad landing page system with 5 starter campaigns, comparison tables, two-card pricing, and optimised lead forms.
February 2025
Case studies launch
Published Offices.co.uk case study with dedicated index page, mega menu integration, and smooth scroll navigation.
OG image system
Generated OpenGraph images with Fernside symbol for all pages and ad campaigns. Added hero and banner assets.
33 blog posts published
Content covering February 27 through March 31 calendar: web design, performance, SEO, and small business topics.
26 long-tail pages
New programmatic pages targeting long-tail keywords with cross-linking and Lighthouse performance fixes.
Music industry pages
Added web design pages for music labels, artists, and nightclubs across London, Manchester, Birmingham, and Nottingham.
January 2025
AI consultancy service
Launched AI Consultancy & Automation service page with workflow audits, automation builds, and AI tool integration offerings.
Contact form improvements
Fixed form data collection, prevented panel shift on mobile, and improved contact widget reliability.
Site launch
Fernside Studio website goes live with full service pages, blog, glossary, location pages, and industry pages.
We ship every week.
Want to see this kind of velocity applied to your systems? Let's talk.