Journal Archive

Page 018

Extended documentation and performance logs from the studio.

0205

Translating Your Brand Pack into a Calm, High-Converting Site

Turn your brand guidelines into a conversion-focused website that feels unmistakably yours, without the visual clutter.

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Dec 2025
Studio Site Strategy
0206

Pricing a Website Project When You're a Team of One

Solo founder budgeting for a professional website? Learn what drives UK web pricing, hidden costs to expect, and when fixed pricing beats hourly rates.

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Dec 2025
Website Performance & Ops
0207

When to Add Fernside CMS (and When a Static Site Is Enough)

Decide when your SMB website needs a CMS and when static simplicity wins. Practical decision framework for choosing between Fernside CMS and static sites.

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Dec 2025
Fernside CMS & Support
0208

Launch Sprint Checklist: Everything You Need in 48 Hours

Complete Launch Sprint preparation guide for SMB founders. Smart prep in 48 hours leads to a high-converting one-page website delivered in just 5 days.

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Dec 2025
Launch Sprint Insights
0209

How We Keep Studio Sites Fast on Cloudflare Pages

Fernside's technical approach to fast marketing sites: Astro, Cloudflare Pages CDN, and minimal JavaScript for superior conversion rates and Core Web Vitals.

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Dec 2025
Studio Site Strategy
0210

Your Contact Form Is Quiet, Here's the Diagnostic Checklist

Diagnose why your SMB contact form isn't generating enquiries. Follow this step-by-step checklist to fix common conversion issues and boost submissions.

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Dec 2025
Website Performance & Ops
0211

Building a Lead Magnet Without Adding Another Platform

Build effective lead magnets on your website without third-party platforms. Use existing infrastructure to deliver focused value that converts prospects.

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Nov 2025
Website Performance & Ops
0212

Internal Linking Tips When You Only Have a Few Pages

Master internal linking strategies that work for small SMB websites with minimal pages. Boost SEO performance and user engagement without adding complexity.

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Nov 2025
Website Performance & Ops
0213

What SMB Founders Get Wrong About One-Page Websites

Many SMB founders dismiss one-page websites as too simple. Discover why that thinking costs them speed, clarity, and conversions in this detailed guide.

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Nov 2025
Launch Sprint Insights
0214

Add a New Service Without Rebuilding Everything

Launch new services on your SMB website without a full rebuild. Insert disciplined sections that convert while preserving your existing site structure.

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Nov 2025
Studio Site Strategy
0215

Design Pricing Pages for Bespoke Services

Design pricing pages for bespoke services that anchor value and set clear expectations. Keep pricing transparent even when every SMB engagement differs.

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Nov 2025
Studio Site Strategy
0216

Why Founder Photos Still Matter on Modern Sites

Authentic founder photography builds trust and lifts conversions on minimalist websites. Ground modern layouts with personal imagery that signals accountability.

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Nov 2025
Studio Site Strategy