Featured snippet
SEO
A special search result format where Google displays a direct answer extracted from a webpage, appearing above regular organic results in 'position zero'. Featured snippets typically answer questions and appear as paragraphs, lists, or tables. Structuring content to directly answer common questions, using clear headings, and formatting information in snippet-friendly ways increases your chances of earning this prominent placement.
Why it matters
Understanding “Featured snippet” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.