Google Search Console
Analytics
A free Google tool providing insights into how your site performs in search results. It shows which queries bring visitors, your average position for keywords, click-through rates, indexing status, and technical issues affecting visibility. We connect every Fernside site to Search Console during launch and use its data to identify opportunities and diagnose problems. It is the most authoritative source for understanding your Google search presence.
Why it matters
Understanding “Google Search Console” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.