SEO

The three pillars of SEO

Technical SEO ensures search engines can crawl, understand, and index your content efficiently. This includes fast load times, mobile-friendly design, secure HTTPS connections, clean URL structures, and proper structured data. Without solid technical foundations, even great content struggles to rank.

Content quality means creating valuable, well-structured pages that match search intent. Search engines prioritise content that genuinely answers questions and solves problems. Keyword research informs topics, but user value determines rankings. Thin, duplicate, or manipulative content gets filtered out.

Authority signals like backlinks from reputable sites, brand mentions, and engagement metrics tell search engines your site is trustworthy. Building authority takes time through PR, partnerships, and creating content worth linking to.

SEO for small business

SMB websites benefit most from focusing on technical excellence and clear positioning. You likely won't outrank established competitors on broad terms, but you can dominate specific niches and local searches.

A technically sound site with 10 well-crafted pages targeting specific problems outperforms a slow site with 100 mediocre pages. Focus on solving specific customer problems better than anyone else, and SEO follows naturally.

What SEO is not

SEO is not keyword stuffing, buying backlinks, or gaming algorithms. These tactics create short-term gains followed by penalties. Search engines get better at detecting manipulation every year.

Real SEO means building genuinely useful websites that search engines confidently recommend to users. It's aligning your site with how search engines evaluate quality—fast, secure, useful, and trustworthy.

SEO in modern site builds

We build SEO foundations into every site from day one. Fast Astro builds, clean semantic HTML, automatic sitemaps, proper meta tags, and mobile-first design come standard. This gives you a strong technical foundation before writing a single word of content.