URL structure
SEO
How your website addresses are organised and formatted. Clean URL structure uses readable words rather than parameters, reflects site hierarchy, includes relevant keywords, and remains consistent across the site. Good URLs help users understand where they are and help search engines understand content relationships. Changing URLs after launch requires redirects to maintain SEO value, so planning structure upfront matters.
Why it matters
Understanding “URL structure” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.