Redirect
SEO
An instruction sending visitors and search engines from one URL to another. 301 redirects indicate permanent moves and transfer most link equity; 302 redirects signal temporary changes. Proper redirects prevent 404 errors when URLs change, consolidate duplicate content, and maintain SEO value during site migrations. Redirect chains (multiple hops) waste crawl budget and slow page loads—aim for direct redirects wherever possible.
Why it matters
Understanding “Redirect” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.