Keyword cannibalisation
SEO
When multiple pages on your site compete for the same keyword, diluting your ranking potential. Instead of one strong page, you have several weaker pages confusing search engines about which to show. This often happens with similar blog posts or product variations. The solution involves consolidating content, differentiating page focus, or using canonical tags to indicate the primary page. Clear content planning prevents cannibalisation.
Why it matters
Understanding “Keyword cannibalisation” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.