Long-tail keyword
SEO
A specific, multi-word search phrase that typically has lower search volume but higher conversion intent. 'Running shoes' is a head term; 'best running shoes for flat feet UK' is long-tail. These keywords are easier to rank for and attract visitors closer to making decisions. Targeting long-tail keywords through focused content often delivers better ROI than competing for broad, high-volume terms dominated by large competitors.
Why it matters
Understanding “Long-tail keyword” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.