Time on page
Analytics
An analytics metric measuring how long visitors spend on a page before navigating away or closing the browser. Longer time on page often indicates engaging content, though context matters—a quick-answer FAQ page may succeed with short visits. We analyse time on page alongside bounce rate and scroll depth to understand whether content resonates and where visitors lose interest.
Why it matters
Understanding “Time on page” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.