Bounce rate
Analytics
The percentage of visitors who leave your site after viewing only one page without taking any action. A high bounce rate can indicate poor user experience, misleading search results, slow loading, or content that does not match visitor expectations. However, context matters—a blog post that fully answers a question may have a high bounce rate but still succeed. We analyse bounce rate alongside time on page and conversion data to understand the full picture.
Why it matters
Understanding “Bounce rate” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.