Organic traffic
Analytics
Visitors who arrive at your website through unpaid search engine results rather than ads, social media, or direct navigation. Organic traffic indicates your content ranks for relevant searches and represents one of the most valuable traffic sources—these visitors are actively seeking what you offer. Building organic traffic requires consistent SEO effort but creates compounding returns as rankings improve over time.
Why it matters
Understanding “Organic traffic” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.