Mobile-first indexing
SEO
Google's approach of primarily using the mobile version of a website for ranking and indexing. Since most searches happen on mobile devices, Google evaluates your mobile experience first. This means mobile-unfriendly sites suffer in rankings even for desktop searches. Fernside designs mobile-first by default, ensuring the mobile experience is not a scaled-down afterthought but the primary design consideration.
Why it matters
Understanding “Mobile-first indexing” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.