Fernside Field Notes

Ideas, frameworks, and practical examples that show how we plan websites, structure messaging, and keep Astro builds fast.

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Building a Lead Magnet Without Adding Another Platform

Build effective lead magnets on your website without third-party platforms. Use existing infrastructure to deliver focus...

Master internal linking strategies that work for small SMB websites with minimal pages. Boost SEO performance and user e...

Many SMB founders dismiss one-page websites as too simple. Discover why that thinking costs them speed, clarity, and con...

Launch new services on your SMB website without a full rebuild. Insert disciplined sections that convert while preservin...

Design pricing pages for bespoke services that anchor value and set clear expectations. Keep pricing transparent even wh...

Authentic founder photography builds trust and lifts conversions on minimalist websites. Ground modern layouts with pers...

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