Fernside Field Notes

Ideas, frameworks, and practical examples that show how we plan websites, structure messaging, and keep Astro builds fast.

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Build a Simple Scorecard for New Website Launches

Build a simple website launch scorecard that tracks conversions and performance. Monitor the critical signals that prove...

Create a branded resource hub on your website that keeps clients aligned and organised. Centralise guidance, downloads,...

Add live chat to your SMB website without sacrificing performance. Deploy conversational support that keeps page speed s...

Transform winning proposal copy into website content that converts. Mirror the promises, proof, and next steps that clos...

Discover how a strong brand identity differentiates your small business and builds lasting customer connections. Learn t...

Use video walkthroughs strategically to clarify your offer and boost conversions. Embed purposeful clips that explain wi...

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