Duplicate content
SEO
Substantially similar content appearing at multiple URLs, either within your site or across different domains. Search engines struggle to determine which version to rank, potentially diluting your visibility. Common causes include www vs non-www versions, HTTP vs HTTPS, URL parameters, and printer-friendly pages. Canonical tags, 301 redirects, and proper URL structure prevent duplicate content issues from undermining your SEO efforts.
Why it matters
Understanding “Duplicate content” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.