SaaS
Software as a Service—applications delivered over the internet on a subscription basis rather than installed locally.
SaaS website challenges
SaaS products are often complex, addressing specific technical or business problems. Websites must explain capabilities clearly without overwhelming visitors. Focus on outcomes, not features—what problems you solve, not every button in your interface.
The conversion journey for SaaS differs from traditional products. Visitors need education before buying, often through free trials or demos. Your site must nurture this journey: awareness → understanding → trial → purchase.
Essential SaaS website pages
Product pages: Lead with the problem you solve, not your solution. "Manage remote teams effectively" beats "Project management software with 47 features". Benefits before features, always.
Pricing page: Clear, transparent pricing builds trust. Hidden pricing creates friction—visitors assume you're expensive. Address common questions: What's included? Can I upgrade? Is there a contract?
Case studies: Specific results from real customers. "Acme Corp reduced support tickets 43% in 90 days" proves value far better than generic claims. Include problems, solutions, and measurable outcomes.
Comparison pages: Prospects research competitors. Own this conversation with honest comparisons highlighting your strengths. Acknowledge competitors' strengths too—transparency builds credibility.
Conversion-focused design
Every page needs clear CTAs. For awareness stage: "See how it works". For consideration: "Start free trial". For decision: "Book demo". Match CTAs to visitor intent.
Reduce friction ruthlessly. Long sign-up forms kill conversions. Social proof throughout the journey builds confidence. Fast page speed signals product quality—slow sites suggest slow software.
SaaS SEO strategy
Target problem-focused keywords: "how to track remote team productivity" not "project management software". Problem keywords attract earlier-stage prospects you can nurture through content.
Create comparison content targeting "[competitor] alternative" searches. Build feature-specific landing pages for long-tail searches. SaaS SEO success comes from comprehensively covering your problem space.
Building for SaaS
We build SaaS sites focused on conversion: clear positioning, proof-driven messaging, fast performance, and strategic CTAs that guide visitors from awareness to trial.
Related terms
Why it matters
Understanding “SaaS” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.