Journal Archive

Page 013

Extended documentation and performance logs from the studio.

0145

When to Add Fernside CMS (and When a Static Site Is Enough)

Decide when your SMB website needs a CMS and when static simplicity wins. Practical decision framework for choosing between Fernside CMS and static sites.

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Dec 2025
Fernside CMS & Support
0146

How We Keep Studio Sites Fast on Cloudflare Pages

Fernside's technical approach to fast marketing sites: Astro, Cloudflare Pages CDN, and minimal JavaScript for superior conversion rates and Core Web Vitals.

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Dec 2025
Studio Site Strategy
0147

Launch Sprint Checklist: Everything You Need in 48 Hours

Complete Launch Sprint preparation guide for SMB founders. Smart prep in 48 hours leads to a high-converting one-page website delivered in just 5 days.

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Dec 2025
Launch Sprint Insights
0148

Your Contact Form Is Quiet, Here's the Diagnostic Checklist

Diagnose why your SMB contact form isn't generating enquiries. Follow this step-by-step checklist to fix common conversion issues and boost submissions.

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Dec 2025
Website Performance & Ops
0149

Building a Lead Magnet Without Adding Another Platform

Build effective lead magnets on your website without third-party platforms. Use existing infrastructure to deliver focused value that converts prospects.

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Nov 2025
Website Performance & Ops
0150

Internal Linking Tips When You Only Have a Few Pages

Master internal linking strategies that work for small SMB websites with minimal pages. Boost SEO performance and user engagement without adding complexity.

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Nov 2025
Website Performance & Ops
0151

What SMB Founders Get Wrong About One-Page Websites

Many SMB founders dismiss one-page websites as too simple. Discover why that thinking costs them speed, clarity, and conversions in this detailed guide.

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Nov 2025
Launch Sprint Insights
0152

Add a New Service Without Rebuilding Everything

Launch new services on your SMB website without a full rebuild. Insert disciplined sections that convert while preserving your existing site structure.

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Nov 2025
Studio Site Strategy
0153

Design Pricing Pages for Bespoke Services

Design pricing pages for bespoke services that anchor value and set clear expectations. Keep pricing transparent even when every SMB engagement differs.

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Nov 2025
Studio Site Strategy
0154

Why Founder Photos Still Matter on Modern Sites

Authentic founder photography builds trust and lifts conversions on minimalist websites. Ground modern layouts with personal imagery that signals accountability.

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Nov 2025
Studio Site Strategy
0155

Build a Simple Scorecard for New Website Launches

Build a simple website launch scorecard that tracks conversions and performance. Monitor the critical signals that prove your SMB site is working effectively.

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Nov 2025
Website Performance & Ops
0156

Host Client Resources on Your Own Site

Create a branded resource hub on your website that keeps clients aligned and organised. Centralise guidance, downloads, and updates in one predictable place.

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Nov 2025
Studio Site Strategy

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