Hreflang
SEO
An HTML attribute telling search engines which language and regional version of a page to show users in different locations. If you have separate pages for UK and US English audiences, hreflang ensures British searchers see your UK content while Americans see the US version. Proper implementation prevents duplicate content issues across regional variations and improves user experience by serving locally relevant content.
Why it matters
Understanding “Hreflang” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.