Rich snippet
SEO
Enhanced search results displaying additional information beyond the standard title and description—star ratings, prices, availability, FAQ accordions, or event details. Rich snippets increase visibility and click-through rates by providing useful information directly in search results. Implementing structured data markup (Schema.org via JSON-LD) enables search engines to generate these enhanced displays for your pages.
Why it matters
Understanding “Rich snippet” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.