SERP
SEO
Search Engine Results Page—the page displayed after entering a search query. Modern SERPs include organic listings, paid ads, featured snippets, knowledge panels, local packs, image carousels, and more. Understanding SERP features for your target keywords informs optimisation strategy. A keyword dominated by video results needs video content; one with featured snippets rewards structured, answer-focused content.
Why it matters
Understanding “SERP” helps you speak the same language as our design and development team. If you need help applying it to your project, book a Fernside call.